RANCHI, Jharkhand – In a recent episode of the TVC Podcast, popular Nagpuri singer Vivek Nayak raised serious concerns about the state of the regional music industry. Speaking on the topic “Why Jharkhand Artists Struggle,” Nayak explained how a rise in vulgar and low-quality songs is hurting the reputation of Jharkhand’s rich culture.
Quality vs. Viral Trends Nayak pointed out that while Nagpuri music is famous for its folk traditions and storytelling, online platforms are now flooded with “cheap” songs designed to go viral. He noted that while these songs might get quick attention, they are forgotten just as quickly.
“The population of wrong things is more,” Nayak stated. He explained that this flood of content makes it very difficult for authentic artists creating good music to get noticed.
A Global Embarrassment To highlight the damage being done, Nayak shared a story about a Jharkhand native living abroad. The man wanted to proudly show Nagpuri songs to his international friends. However, when they searched online, the top results were only vulgar, trending tracks rather than authentic folk music.
According to Nayak, this was a moment of embarrassment. It showed that the world is getting the wrong impression of Jharkhand because low-quality content is overshadowing genuine art.
The Struggle of Local Artists Beyond the music itself, Nayak discussed the financial hardships artists face. He shared his personal journey, revealing that he dropped out of engineering and worked odd jobs—including delivery work and labor—to survive.
He highlighted that artists in the region suffer from a lack of government support, such as insurance or film subsidies. He argued that instead of migrating to big cities like Mumbai, the local ecosystem needs to be strengthened to support genuine talent.
Call for Change Nayak contrasted today’s trends with legendary artists like Pawan Roy and Monika Mundu, noting that the industry has drifted away from their standard of quality. He urged for better policies and platforms to preserve the state’s artistic heritage.
The full interview is available on the TVC Podcast YouTube channel.
